Privacy policy

This Privacy Policy explains how William Austin Services Ltd collects, uses, and protects your personal information when you visit williamaustin.co.uk (the "Site"). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser type, IP address, and browsing behaviour on our Site. We refer to this as "Device Information."

We collect this information using the following technologies: cookies, which are small data files placed on your device; log files, which track actions on the Site including IP address, browser type, and pages visited; and web beacons, which are electronic files used to record how you interact with the Site.

Cookies and Google Analytics

Our Site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us understand how visitors use our Site — for example, which pages are visited most often and how users navigate between pages. This information is collected anonymously and does not identify you personally.

Google Analytics cookies will only be placed on your device if you choose to accept analytics cookies via our cookie consent banner. You can withdraw your consent at any time by clicking "Cookie Preferences" in the footer of our Site.

For more information on how Google uses your data, visit: google.com/policies/privacy/partners

How We Use Your Information

We use the information we collect to monitor and improve the performance of our Site, understand how visitors interact with our content, and ensure the Site is functioning correctly. We do not use your data for advertising purposes.

Sharing Your Personal Information

We share Device Information with Google solely for the purposes of website analytics, as described above. We do not sell your personal data to any third parties.

Your Rights Under UK GDPR

You have the right to access the personal data we hold about you, request that we correct any inaccurate data, request deletion of your personal data, withdraw consent for analytics cookies at any time, and lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at: wmahelpdesk@wmaustin.co.uk

Data Retention

We retain website analytics data in Google Analytics for 26 months, after which it is automatically deleted.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We encourage you to review this page periodically. This policy was last updated in March 2026.